Meet Beth Nordaune
Founder & CEO of The Enclave Way
Sitting in the hospital room after the birth of her first child, Beth Nordaune was on the phone negotiating a deal for work. Days later, she was back with clients.
Beth understands the nagging feeling of always hustling for that next level of success in business. She realizes the responsibility that comes with managing a team. She’s been in leadership roles in the business world for 20 years.
And through those years of business, leadership, and entrepreneurship, Beth has learned.
Yes, business is work. But it doesn’t have to be life.
Beth’s inspiring journey on her way to becoming a successful female CEO and entrepreneur was riddled with highs and lows.
The Enclave Way uses this experience to help professionals, executives, and entrepreneurs fast-track their success while maintaining a healthy work-life balance.
A Young Start
As a young, aspiring female entrepreneur, Beth had more than just a front-row seat to business leadership.
Her childhood was spent watching her dad run his real estate business; playing “work” with her sister; competing for grades in school; competing in board games with the family; and working many jobs as a young teen, including starting a bracelet company as a middle schooler.
In many ways, Beth has been growing into her role as a female entrepreneur for her entire life.
Corporate Training
To start her career, highly motivated Beth traveled around the country training TGI Fridays employees. When a new restaurant opened, she would take three weeks to make sure all employees at that establishment were prepared.
This training required cohesive implementation to ensure each TGI Fridays in the country provided the same, high-quality experience to all customers.
Through this, Beth began to hone her coaching and training skills and discovered an appreciation for duplicatable processes.
Female Entrepreneur
Eventually, the pace of nonstop travel for training sessions had Beth looking for other options. So she began to work for her dad in real estate; he’d always thought she’d have a knack for the business.
She joined his team as the only female and the only agent under 50. An outlier in many ways, Beth put her mind to it and learned the business.
Combining the timeless art of relationships she learned from her father with her cutting-edge use of digital technology, Beth’s success grew.
After three years under her father, she set out on her own. Immediately humbled, she threw herself into her business 100%.
Through a lot of ups and downs, hard work, long hours, and personal and professional coaching, Beth found success in her field.
But through this success, Beth struggled to find the elusive balance between work and life.
Never one to back down from a challenge, Beth persevered through family health struggles, fear, parenting, economic slumps, and even the loss of her husband. Each of these trials helped her identify her priorities, and she learned to treat them as such.
Beth found that her business thrived when she and her life were thriving.
Success Meets Skepticism
It was at a business conference that Beth was truly challenged to reflect objectively on her success. After achieving huge success in her real estate business where all members on her team were making six figures, one skeptic from Jersey pushed back.
This model of recruiting and training that Beth had developed must only work because she was from Minnesota. This model could never work in a “real city.”
Offended, Beth’s never-quit attitude couldn’t quite let this comment slide. So she took her business to a “real city” – Minneapolis-St. Paul.
A Mission to Grow
Always determined to succeed, Beth did – once again. And this time in a huge metropolitan area away from the town, people, and home she had known.
Her process for recruiting and training talent had proven itself time and again.
Beth had taken her experience all the way from TGI Fridays training sessions to her own real estate business – in multiple environments. She took the corporate consulting format and modified it to fit more nontraditional formats such as real estate.
Her employees grew and thrived. And she could recognize that her formula for business growth and success truly worked.
Work Smarter, Not Harder
But Beth also remembered how tricky the balance between work and life could be. And each surge of growth she or her employees celebrated also meant an increase in work demands. Processes needed to be in place, or business growth would outstrip its resources.
So Beth started to decodify – or analyze – her process. She knew what she was doing and how to help others achieve this success, but how could she duplicate it on a larger scale? How did she build a business that was salable, scalable, and duplicatable?
It took three years of processing, decodifying, and writing to really discover the genius behind her success.
Experience Shared
The Enclave Way is the product of those years of analysis combined with Beth’s 20 years of business experience in multiple industries and multiple roles.
The models, processes, courses, and resources that The Enclave Way offers are Beth’s heart to share her experience and expertise with other professionals. They are personalized, implementable, and proven.
Woven throughout all that the Enclave Way does is Beth’s desire to bring business success to professionals without sacrificing family and life along the way. Recognizing that time is life’s ultimate currency has motivated Beth to walk with other business leaders as they pursue the balance of work and time.
In sharing her experience with you, Beth strives to help business leaders succeed…in work and in life.